10 Things Wedding Businesses Should be Prepared For In 2020
2020 has been a tough year for many small businesses especially, the ones that are heavily dependent on social gatherings.
With the pandemic continually, plunging the world into lockdown businesses all over the world has been forced to halt, analyze, pivot, and reinvent themselves to be better prepared for the future. The event management company, however, is the worst hit.
Weddings are the most awaited and celebrated festivals for Indian households. It does not only bring the families together but also welcomes different cultures, sentiments, traditions, and customs with open arms.
Unlike other parts of the world, India boasts of lavish ceremonies and magnanimous events. India is often known for its “big fat Punjabi wedding”, which lasts for days, even weeks in some cases.
Perhaps, part of it is to do with its association with social status, benevolence, and financial capabilities.
These weddings are a complete package in that sense covering a vast array of planning and arrangements ranging from hiring the caterers, wedding designers, venue decorators, organizers, budget planners, makeup artists, henna artists, stylists, etc.
This is where a wedding allied business comes in. The wedding extravaganza is handled by the adept planners who take care of everything wedding, thus making huge profits in return.
With wedding season 2020 almost around the corner, the fellow event and wedding companies need to buckle up and prepare for the abrupt kickstart.
Listed below are the ten things businesses must be prepared for this wedding season while still adhering to the pandemic 2020 guidelines.
10 Things businesses should be prepared for this wedding season
One thing that Covid has taught us is to go digital. Credit cards, debit cards, e-wallets, net banking, etc. are some of the mediums to choose from.
It is also important to keep in mind that there might be a lot of delays and excuses while making the payments. Thus, it is always good to ask for advance payment from the clients.
However, in case the client is unable to fulfill the payment requirements beforehand, ask for either half or a percentage of the total amount to be paid beforehand.
This will not only save you time but also some mental energy from all the inconvenience that could be caused.
Expect things to go wrong
With great weddings come even greater responsibilities. Even more, if it’s a pandemic wedding.
You might check, crosscheck, raincheck, as many times as you please but there will be something missing, faulty, and unavailable when you check again.
So instead of beating yourself about that one wrong thing, accept that things will not be perfect. Once you do accept things as is you can work towards a backup option or a plan B.
This will clear your head off of the clutter and let you execute everything without any hassle.
Plan ahead of time
There’s nothing more devastating and traumatic than the last minute preparations. Weddings generally have a lot to take care of and give attention to.
This often causes a ruckus at the last hour. We all know by now that all the hell breaks in on us when we have to meet a deadline.
Therefore it is advisable to steer clear of the deadlines by preparing everything ahead of time.
Whether you’re a jewelry merchant, a wedding planner, or a caterer, you have to leave some room for last-minute bookings.
Weddings often involve a lot of last-minute bookings in a lot of departments. Trends may change overnight, the client’s mood may be fickle, or something else unavoidable may take place - your business should be prepared for all the last minute arrangements.
Allocating your budget, pre-drafting an itinerary, keeping few resources on hold, and reaching out to the emergency contacts may be a few ways to prepare for these last-minute changes before the bookings.
Cancellations are inevitable
The future sure is uncertain but so are the cancellations. Especially, now with CoronaVirus, it has become all the more incalculable.
You can never predict whether the client will change his mind at the very last minute. Moreover, there is no point brooding over it.
The only way to make these cancellations less harmful for your business and less sufferable for your mental health is to take measures before time.
One way to do this is by ensuring that you ask for advanced payments and sign a non-refundable contract with your client.
Be ready to pivot
There can be a lot of undoings, redoing, additions, and eliminations anytime during the wedding made by the client.
Hence, it should be good to keep on your foot and ready to pivot all the time. Later, the list of all the changes made can be added to the invoice that is to be given to the client.
One important thing to note is to keep track of all the changes made before, during, and after the wedding so your business doesn’t have to bear any losses.
Ask for the client’s preferences
It is always important to remember that it’s the client you are serving at the end of the day.
Don’t hesitate to ask their preferences again and again and then work towards making their ideas into reality.
Ask for the theme for the wedding, their preferences on the food menu, their choice of the playlist, cocktails, decorations, and so on.
Bargain all the way
Clients will always ask for discounts, complimentary offers, combined packages, and deals on the total budget of the wedding.
However, it might turn a little difficult for you to enter a state of the agreement without compromising your needs.
One effective way to tackle this is to reach a middle ground on the negotiation calmly by making the client understand the nitty-gritty of the process.
This shall eliminate any chances of doubts and possible disagreements in the future.
Sign an agreement
Signing a formal agreement is always important when it comes to business. However, many businesses ignore this step and try to play it by the ear.
This gives birth to pointless arguments and baseless accusations at the time of payments.
Signing an agreement will not only eradicate any risk of unreasonable dispute but also shield your business in case of any fraud.
Always provide an Invoice
Weddings encompass a lot of alterations, altercations, amendments, and arguments.
To avoid and obliterate any kind of a nuisance at the time of payment, choose a payment gateway that provides a proper printed invoice.
It is always a good option to mail a soft copy of the invoice to the client, too.